I love 'em too and my teenagers ask for these too... this is what I have done:
Make a white bread dough, raise once and roll out into a long rectangle. Cover half with American cheese and fold over into a long roll. Bake in oven according to dough directions, but don't butter top until the last 5 minutes of baking. Cut to desired servings. This is close, but not as good as I can remember them. Hope this will help! My husband never heard of these, still trying to figure out what planet he came from!!:)