FYI:
In searching for Rich's info, I found today an article somewhere online stating that Claxton Bakery in Claxton, GA was somehow associated with Rich's Bakery.

I haven't contacted them yet, but intend to do so. Their fruitcake was special, but my family relished the coconut cake and fruit bars. Claxton's fruitcake is the best today compared to Collins Street Bakery in TX.

Hope this is helpful.