With a cooked filling using pudding mix, Jell-O and rum. - From a recipe card magazine insert: Jell-O and Cool Whip ad, 1960's

Using cake mix. - "I created this cake in college and it was always a big hit. I wonder if having the word "rum" in its title added to its success?" - From: Semi-Homemade Cooking

This cake has become an annual tradition and part of our New Year's Day ritual." - From: The Little Red Barn Baking Book

From: Three Guys from Miami Celebrate Cuban

"In this pie, a crisp crust is topped with chocolate custard, fluffy rum chiffon, whipped cream, and grated chocolate." - From: Pie Pie Pie