Recipe: Heinz Love Apple Pie (using ketchup)

HEINZ LOVE APPLE PIE
Source: H.J. Heinz Co. Valentine's Day ad campaign, 1999

This recipe was created some 25 years ago in the company's test H.J. Heinz Co. kitchen. Ketchup gives apple pie a spicy flavor in the same way that more common ingredients would, such as nutmeg or cinnamon. It also gives the apples a pink tint. People called tomatoes 'love apples' in the mid-1800s, hence the recipe's name.

1/3 cup Heinz ketchup
2 teaspoons lemon juice
6 cups sliced, peeled cooking apples
1 unbaked, nine-inch pie shell
TOPPING:
2/3 cup flour
1/3 cup sugar
1 teaspoon cinnamon
1/3 cup butter, softened

Mix the ketchup and lemon juice; combine with the prepeared apples.

Fill an unbaked, nine-inch pie shell with apples.

FOR THE TOPPING:
Combine flour, sugar and cinnamon. Cut in butter until thoroughly mixed. Sprinkle over apples.

Bake at 425 degrees for 40 to 45 minutes.